JOURNAL

What we know. Written down.

We write about what we do — not to fill a content calendar, but because there are things worth knowing about media, branding, and the specific challenges realtors, business owners, and podcasters face. If something we’ve written is useful, we’re glad. If you want to talk about it, reach out.

Why Realtors Stop Posting (And What to Do Instead)

Catogary: Realtors

Most realtors start strong. They post every day for two weeks. Then every few days. Then when they remember. Then they stop.

The Difference Between Advertising and Paying for Nothing

Catogary: Local Business

A lot of local businesses have run ads that didn’t work.

The Episode No One Listens To

Catogary: Podcasters

The hardest episode of any podcast is not the first one. The hardest episode is the one you record six months in, when the initial energy is gone